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Adrienne Hall-Phillips, PhD

SFV & Mental Health

Short-form videos (SFV) have enhanced users’ ability to consume information and engage in content. However, these videos may be doing more harm than good. We examine the immediate effects of how different types of interruptions affect the user’s ability to recall information and perceive time. 

#BodyPositivity

Social Media holds a significant amount of power to influence thoughts and impact our mental health and emotional well-being. This study investigates the impact of body positivity posts in Instagram on the body appreciation, self-esteem, and mood of consumers.

#QueerHealth

This study aims to understand how individuals belonging to Queer community use social media to seek out help while addressing their mental health challenges. As well as the effectiveness of these approaches. 

#PalestinianLivesMatter

This study explores the evolution of the Palestinian Lives Matter movement, with a particular focus on the surge of events following October 7, 2023. During this period, social media experienced a significant influx of posts and discussions about the movement, prompting the emergence of AI-generated content within these conversations. This research sheds light on the complexities of navigating false information in the digital age and how AI shapes narratives surrounding crucial global events.

AI Fraud

In an era where artificial intelligence (AI) is transforming industries, the rise of deepfakes and data manipulation has introduced unprecedented risks, particularly in the realm of economic fraud. This study delves into how AI-generated synthetic media and falsified data are being exploited to perpetrate sophisticated scams, from identity theft to market manipulation. By exploring real-world cases, analyzing detection challenges, and proposing innovative solutions, this research highlights the urgent need for advanced safeguards to protect financial systems and restore trust in the digital economy.

Zero Hunger

Researching how AI tools and techniques can be integrated into existing technologies to address Sustainable Development Goal #2: No Hunger. My focus is on exploring the factors and systems that influence the food supply chain. By leveraging data from social media, I aim to analyze the flow of information within the chain and identify ways AI tools can enhance its efficiency and sustainability, ultimately contributing to the global effort to eliminate hunger.

Financial Advice Overload

Social media, specifically short-form video platforms, have created new information environments that offer users an unprecedented range of sources and personalized content that opens up new avenues for misinformation. This study investigates how users interact with this form of new information overload, specifically financial advice content, to assess its credibility.

A basic review of all current projects in the lab. If you have questions or would like to learn more, please contact us directly.

Our Research

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